Proposal Win Rate Calculator
Calculate your proposal win rate, projected revenue and how you stack up against industry benchmarks.
100% free — no signup required
Industry benchmarks
How it works
- 1Enter the number of proposals you submitted in the period.
- 2Enter the number you won and your average contract value.
- 3Compare your win rate against industry benchmarks.
Why it matters
Win rate is the single number that exposes whether your proposal team is busy or productive. A team submitting 100 bids at 10% wins less revenue — and burns more goodwill — than a team submitting 30 bids at 40%.
Tracking it monthly turns bid/no-bid into a data conversation. Pair this calculator with a written go/no-go scorecard and most teams lift their win rate 5–15 points within two quarters.
Frequently asked questions
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