Proposal Win Rate Calculator

Calculate your proposal win rate, projected revenue and how you stack up against industry benchmarks.

100% free — no signup required

Your win rate
30.0%
Projected revenue from wins
$900,000

Industry benchmarks

Government services
30%
Professional services
35%
SaaS / technology
40%
Construction / AEC
25%
You
30%

How it works

  1. 1Enter the number of proposals you submitted in the period.
  2. 2Enter the number you won and your average contract value.
  3. 3Compare your win rate against industry benchmarks.

Why it matters

Win rate is the single number that exposes whether your proposal team is busy or productive. A team submitting 100 bids at 10% wins less revenue — and burns more goodwill — than a team submitting 30 bids at 40%.

Tracking it monthly turns bid/no-bid into a data conversation. Pair this calculator with a written go/no-go scorecard and most teams lift their win rate 5–15 points within two quarters.

Frequently asked questions

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